Describing and Comparing Products 說明與比較產品 ★Jared is describing their new shoe line to Rose, a stakeholder, and other stakeholders.
傑瑞德正在向蘿絲等利害關係人說明新的鞋子產品線。
R: So how is the Etherkid different from our other kids' shoe lines?
那麼 Etherkid 與我們其他的童鞋產品有什麼不同？ J: First of all, unlike our other children's shoes—and other company's children's shoes—the Etherkid is designed with function as well as form in mind. That means that we've spent time and money testing how the shoe's performance on young feet would be. It's a shoe that is actually good for growing feet, not only good-looking.
第一，跟我們與別家的其他童鞋不同之處為 Etherkid 兼具功能與外型。也就是說，我們投注金錢與時間在測試鞋子在兒童足部上的性能。這是一款不僅外型好看，且適合成長中的足部的鞋款。 R: And other children's shoes aren't marketing themselves this way?
那其他的童鞋沒有主打這些功能嗎？ J: No! Our initial market research showed that there was a huge hole in the market for this kind of product. In addition to being a performance kids' shoe, the Etherkid is also closely aligned to the adult Ethersole, so adults and children in athletic families can have associated shoes. Other lines don't have this kind of family association.
沒有！我們初步的市調指出，市場很缺這類商品。除了是功能性的童鞋外， Etherkid 還與成人鞋 Ethersole 結合。如此一來，運動家庭中的大人小孩就能有同組鞋款，其他產品並沒有針對家庭做這樣相關的設計。 R: And how does the shoe look?
那麼鞋子的外型如何？ J: The shoes have rubber soles and leather and synthetic uppers. The design follows the same pattern as the adult shoe, but the Etherkid comes in brighter hues than the adult shoe.
鞋底是膠底，鞋面和鞋幫則是真皮與合成皮。沿續成人鞋款的設計，色調則是比成人款來得亮麗。 R: So the colors and design are just like other kids' shoes?
這麼說來，顏色與設計跟其他童鞋差不多囉？ J: No, in fact, the design is totally different—our shoe design is much better for young feet than any other shoe on the market. The colors are similar to those of other kids' shoe lines, but as they are related to the colors of the adult shoes, we believe families will be more interested in buying the same brand for the entire family.
不，其實設計上是截然不同的。我們的鞋款設計對兒童足部來說，要比市面上其他童鞋要來得舒適。顏色與其他童鞋產品相差不遠，不過由於顏色和成人鞋款相似，我們相信一般家庭會傾向為全家購買同個品牌。 | 
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